Personalized Data Campaigns
Year in Review and Potential Savings Emails
Nothing is more relevant than a user’s actual data, and a year in review email and a personalized savings campaign can make your emails feel more personal, timely, and meaningful while increasing clicks, conversions and long-term loyalty.
Compelling Personalization
Instead of sending generic marketing messages that promoted a credit card or reaffirmed a subscription’s value propositions, we were able to leverage each specific user’s own savings data to align our needs with the user’s needs.
Clear Value Hierarchy
Most users skim emails, so the main value of the emails has to land fast. Potential savings are included in the main headline with secondary stats as quick bits of info in order to make the emails feel like a “moment”, not a sale.
Copy is also very important. Context turns numbers into stories to create aspiration that drives action.
Building Loyalty & Relationships
These campaigns made numbers feel meaningful to the users through context. When data is used to show user’s that their needs are understood, it creates a sense of value and respect rather than intrusion.
Personalization makes the messages feel like a service, not a salesperson. The user’s most important question — “Why should I care?” — is answered before they have to ask it. That leads to more opens, more clicks, and more action.
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